How We Helped EduPath Automate Enrollment and Improve Conversion Rates by 35%

Client: EduPath

Challenge: EduPath, an educational consultancy serving students across multiple countries, experienced significant inefficiencies in their enrollment process. Inquiry tracking was manual and fragmented, resulting in delayed follow-ups. Furthermore, the team struggled to track application stages and payment deadlines, causing frustration among students and parents.

Solution:

1. Centralized Lead Management:MCode integrated all lead sources—website forms, email campaigns, and social media inquiries—into a single CRM. Each inquiry was automatically tagged based on the student’s location and area of interest, enabling easy segmentation and tracking.

2. Automated Email and SMS Sequences:Personalized drip campaigns were designed for different stages:

   • New inquiries received welcome emails with information on services.

   • Prospective students were sent reminders for document submissions and application deadlines.

   • Post-enrollment emails shared orientation details and next steps.

3. Enrollment Workflow Automation:A robust workflow automated invoice generation and payment tracking. Students received automated reminders for due payments and confirmation emails once payments were processed.

Impact:

• 35% higher conversion rates: Timely, consistent follow-ups kept students engaged throughout the enrollment journey.

• 20% reduction in manual errors: Automation eliminated missed inquiries and payment deadlines.

• Scalability: The team managed a 50% increase in enrollments without additional hires.